Inbound leads sat in a shared inbox for a day. Now each one is enriched, scored and routed to the right rep, with a personal reply drafted by AI.
01 The problem
Brightwater’s website leads landed in a shared inbox that three people half-watched. The average first reply took almost a day, by which time many prospects had already booked a call with a competitor.
Before Relay
Time to first reply
02 What we built
Every new lead is now enriched with company size, industry and website, then scored against Brightwater’s ideal customer profile. Good-fit leads go straight to the right rep in HubSpot, based on region and service. AI drafts a personal first reply that references what the prospect actually asked about. The rep can send it as is or tweak it, and a booking link is always included.
A lead fills in the website form
AI enriches, scores and routes it
The rep sends a drafted personal reply
Built with
Zapier
OpenAI
HubSpot
Slack
Zapier, Clearbit, OpenAI, HubSpot and Slack. Live in two weeks, with a weekly report of lead volume and response times.
2 weeks
from kickoff to live
03 The result
average first reply
The average first reply now goes out in 58 seconds. More leads turn into booked calls, and reps spend their time talking to prospects instead of sorting the inbox.
Time to first reply
more leads book a call